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PI London HQ

Discover our latest press, as well as things we are working on at PI London HQ. Whether that's competitions we are running, working with a talented artist or using our voice to talk about sustainability.

"Charm jewellery is having a moment..." - British Vogue

Meanwhile,PI London is leading the charge on the vintage front. According to founder Isobel Procter, the London-based supplier stocks “everything from Victorian insects and fruit inspired by Darwin’s discoveries, to 1970s star signs and letters, to diamond and gold daisies from the Nineties”, sourced from her vast network of auction houses and antique dealers. Procter echoes her fellow jewellers’ opinions: “Charms always make you smile and every charm you find means something different to each person.” And isn’t that half the fun?

Vintage Jewellery: Where to shop & what to look for - Sheerluxe

When it comes to jewellery, vintage is having another revival. Not only are you more likely to find something unique, but you’ll also get more for your money – and it’s a more sustainable option. To find out how to source authentic pieces, the latest trends and the best buying tips, we spoke to Isobel Procter, the founder of jewellery brand PI London…

Best Christmas Gifts For Women 2021: What To Buy Your Best Friend

Our Sapphire and Diamond Birthstone Necklace features in Grazia's Christmas Gift Guide. Our pieces are perfect if you're looking for a unique gift with a personal touch.

Meet the designers giving jewels of the past a new lease of life

We chatted with the lovely Sarah Royce-Greensill about the rise of everyday vintage jewellery.

The Antiques Obsessive Bringing Vintage Jewellery To The Masses

Our founder, Isobel was interviewed by British Vogue for their #getyourgreens campaign during sustainability week.

Beyonce wears PI London on the cover of British Vogue

What a pinch me moment to see the Queen B wearing our vintage pieces on the cover of British Vogue!

The Best Eco Jewellery

Thrilled to be featured in Time Magazine round up of The Best Eco Jewellery.

Priyanka Chopra-Jonas wears PI for Sunday Times Style

So exciting to see Hollywood star Priyanka Chopra-Jonas wearing our pieces for her feature in Sunday Times Style.

Anjana Vasan wears our 'Eternal Love' Snake Ring for her shoot with British Vogue.

Queens of noise
A new comedy series about an all-female Muslim punk band is set to bring the house down. Anjana Vasan, one of its stars, talks to Radhika Seth


The Luxe List: March

The Sheerluxe team shared a selection of their new favourite things. From the fashion team’s new launch of choice to the latest beauty must-have, our monthly Luxe List offers all the inspiration you need...

Sunday Times Stye: 10 Stylish Things to Buy Now

Shiny Pretty Things
Shopping for vintage jewellery can be time consuming, and if you're not an expert it's hard to know where to start.

Grazia: Rings + Things

The styles and themes trending in jewellery now.

Edie Campbell wears our pieces for British Vogue

Top model and fashion industry favorite Edie Campbell is styled by Kate Phelan in ‘Play it Cool’, a collection of luxury jewelry and watches, worn with luxury denim and casual tops. Photographer Scott Trindle is in the studio with Edie for British Vogue May 2021

Rafferty Law wears our vintage pieces for GQ Hype

Raff Law: ‘No matter what happens, if you have family, you feel happy…’As he takes the lead role in Sky's new modern adaptation of Oliver Twist, the young British star swaggers out from his father’s shadow.

Styling by Angelo Mitakos

Stacey Dooley wears our pieces for the cover of YOU Magazine

Stacey was styled in all sustainable brands by Holly Elgeti.

A GLAMOUR-approved edit of the best Valentine's Day gifts

With VIP fans including Beyonce, Alexa Chung, Nick Grimshaw, Stacey Dooley, Rafferty Law and Laura Jackson, PI London is certainly a jewellery brand to have on your radar. They believe in slow fashion that makes a statement every day - while also being better for the planet. This pendant necklace has got our hearts.

Fashion: Relax, it’s the weekend!

Meet the easy pieces that will bring a little glamour to your downtime. By Shelly Vella for YOU Magazine

The real reason Moses Boyd should win the Mercury Prize

Angelo Mitakos styles the talented Moses Boyd for GQ Hype.

Well Curated showcases this season’s environmentally conscious choices.

The online platform, which launched this month, features products and pursuits that promote a healthy mind and body, while uncovering projects and people working towards a more sustainable way of life

Featuring: Felicity Peel
Photography: Kate Davis-Macleod
Styling: Steph Wilson

Edward Bluemel covered in PI jewels for Der Standert

Styling by Janina Gruber

The new generation of homegrown musicians wear PI pieces for ST Men.

Play it Loud: From virtuoso cello to fresh takes on jazz, rock and rap, Eilidh Hargreaves meets the new generation of homegrown musicians who are making themselves heard.

Featuring: JNR Williams, Aeris Roves, Casey Lowry

Photography: Rebecca Naen
Styling: Ellie Witt 

Fashion: Our New Blush Crush By Shelly Vella for YOU Magazine

Shelly Vella styles her styles her shoot using our vintage pieces.

Introducing the dreamy sustainable jewellery brand with celebrity fans including Alexa Chung.

In the current climate, sustainability has never been more important. Increasingly so, we care about what we buy and where it comes from. And thankfully, one brand hitting all the high notes right now is PI London, a beautifully-curated jewellery brand selling only vintage and antique pieces.

“In the Mood for Mayfair”

To get the inside track, Siobhan Reid follows two glamorous locals as they take on the town. A guide to all things new, cool, and reimagined. 

Tanya Reynolds wears PI pieces for her feature in 1883 Magazine

Use this text to share information about the point put forth above. Describe a product, your brand, or what makes you special.

Artist Collaborations

Janina Gruber, a fashion stylist from Germany who recently moved to London and has found a passion for illustration. We were lucky enough to come across Janina’s profile on instagram and she kindly created these incredible illustrations for us.

#Secondhand NOT just for September

To raise awareness for #secondhand September we reached out to some of the top stylists in the industry for tips on how to style basic outfits with jewellery.

Styling Hacks with stylist Ellie Witt

We have teamed up with our favourite stylist Ellie Witt to see which of our vintage and antique jewellery pieces she would style with her favourite outfits of the week. 


As a small independent business we stand by our choice to not participate in Black Friday. Our pieces are not seasonal, they are timeless, quality pieces that will surpass trends and last a lifetime.

Conscious Gift Guide

We have teamed up with a few of our favourite sustainable brands to bring you ‘Our Consciously Curated Gift Guide’.

Camille's Story

We are thrilled to announce our first collaboration with the talented
and creative Camille Yolaine an idealistic storyteller living her dream in Paris.

Calling All PI People

PI London turns 1 on 1st November and to celebrate we are putting on a birthday competition! Calling all #PIpeople - we are asking you all to send in your best photo of yourself and your PI Pieces to be in with a chance to win a 9ct Gold Pendant worth over £100!