I’m keen to disrupt the current interpretation of ‘antiques’ because, given the chance, I really believe they can answer some of the most timely needs of both the people and the planet. My Mother, an antique’s dealer herself, instilled a great appreciation for unique pieces in me from a very young age. But there was always something about the industry that felt a bit inaccessible, often associated with dusty old shops or elitist auction houses.

“I’m determined to give antiques a ‘face lift’ for the modern consumer, and I hope PI is just the beginning!”

When buying jewellery, you'd be forgiven for not considering where it came from or what effect its production had on the planet. Often this information isn't readily shared - so the question is never asked.

Sustainability has been “super important” to Procter from the beginning. “I was really lucky in that I launched as the movement was growing and people were becoming much more conscious – the most sustainable way to shop is to buy pre-owned. There are so many amazing pieces already out there in the world. The fact that I can buy these forgotten pieces and give them a new home… it’s really special.”

We want people to start asking this question and be encouraged to make better purchasing decisions.

Antique and vintage jewellery is the best solution to being more eco-friendly as sustainable jewellery is all about extending the life of existing pieces. 

The Secret Life of Antiques

We’re fuelled by the unique beauty behind jewellery that’s had a life. From elaborate watch fobs keeping the men of the 1900s ticking, to mourning jewellery promising to keep the memory of loved ones alive; our pieces all have a story to tell.

Our antique pieces, which were made by a skilled craftsman hundreds of years ago, have already been mined, manufactured and distributed - almost certainly in a much more responsible way than today.

Not only does mass produced jewellery have a huge negative impact on our planet, it also doesn’t last. Our carefully selected pieces have already proven they can last the test of time and are therefore likely to last for many for many years (even centuries) to come.