Bringing antique pieces into the 21st century
A Message from Our Founder: Isobel Procter
Isobel Talks To British Vogue's Kerry Mcdermott
“My mission is to make vintage jewellery more accessible,” says Isobel, who grew up in Yorkshire visiting “random, quirky shops” with her antique dealer mother. “I think people are now much more used to buying vintage clothes, and even furniture. But when it comes to antiques people are still mostly in the dark. They don’t know where to look for them, and often places... can feel quite intimidating – it’s all a bit overwhelming.”
A stint living in Paris – where she found herself struggling to indulge the passion for collecting she inherited from her mother – is what inspired Procter to start her business. “I didn’t know where to look anymore,” she says. “I didn’t have my mum’s places to go, and I didn’t really trust auction sites. And there wasn’t a cool, easy-to-use website.”
Back in the UK and working as a PA, Procter’s parents encouraged her to put her idea in motion. “They were really behind me,” she says. “They said, if you want to do it, do it one hundred per cent. That was on a weekend, and I quit my job on Wednesday.” PI London launched in November 2019, and one year later Beyoncé was wearing Isobel’s pieces on her December 2020 British Vogue cover – “I don’t think it gets much better than that!”.
Values & Sustainability
Encouraging you to make better purchasing decisions
Behind Our Pieces
Standing the test of time
Our Forever Guarantee
We are proud to offer an unconditional lifetime guarantee on all of our pieces. In the unlikely event that your item of jewellery needs to be repaired, we are here for you. Our 'forever guarantee' means if you need one of your pieces repairing, we offer this service free of charge, no matter how long it has been in your possession or within your family.
When we say 'we hope your PI London piece will bring you a lifetime of happiness' we really mean it. We want our pieces to be passed down for generations to come and enjoyed 'forever'.
Help & Advice
If you have any questions or need some advice please feel free to get in touch.