PI People: Victoria Prew Co-Founder, HURR Collective
It was great to be able to catch up with Victoria, and talk about her journey and hear how she is coping during lockdown. Victoria’s values and drive to make a difference in the way people shop has always been such an inspiration to us and it’s incredible to see how much HURR Collective has grown in such a short space of time.

We love that like us, HURR is all about extending the life of pieces that are already out there in the world and giving them a new lease of life.


Tell us about HURR Collective? 
HURR, the UK's leading wardrobe rental platform allows members to share clothes and accessories, securely and in seconds. We're disrupting fashion ownership and paving the way towards a more sustainable future. 


Where did the name HURR come from?
It's derived from "huur", which means "to rent" in Afrikaans.


What was your motivation to start HURR?
The fashion industry is changing, quickly. Consumers are smarter than ever and demanding different ways to access fashion. We wanted to lead the rental revolution and pioneer the access economy. 


How have you been keeping busy during lockdown?
We're probably busier than ever! It's been a great opportunity to re-set too - we're focusing now on high level strategy and longer term partnerships. 


Have you learnt any new skills?
Does cooking count?! 


Have you felt people have been more proactive with uploading their items onto HURR during lockdown?
Absolutely - people finally have the time to go through their wardrobes and work out how they can make money from their pieces! 


Tips for clearing out your wardrobe?
I operate a one-in, one-out policy. If I don't love it or haven't worn something for six months - it's time to go! 


Plans for HURR when lockdown is over?
To re-launch our Selfridges pop-up as soon as possible. 


Do you ever buy second hand-fashion?
Yes, I buy most of my clothes from @ebay and @depop, they are a goldmine for bargains.


Can you upload vintage clothes/accessories onto HURR?
Absolutely - our community loves vintage clothing and pieces with a story behind them. Stay tuned for some exciting vintage collaborations we're launching soon! 


Are you a fan of vintage and antique pieces?
The vintage Laura Ashley dresses are a dream and next on my list. 


Do you have a favourite piece of jewellery antique or new?
I couldn't choose! I change up my jewellery really frequently and love finding new independent brands. 


Which of our PI London pieces is your favourite and why?
I have my eye on the Ruby And Diamond Gypsy Ring - I love stacking gold rings and finding new ones! 


What do antiques mean to you?
Something that will stand the test of time and will be passed down to future generations. 


Favourite part of having your own company?
Learning something new everyday. 


Advice to someone wanting to start their own company?
Starting is the hardest part - so get going!